W for Woman is an Indian apparel brand that provides Indian contemporary ethnic wear for modern women, offering a complete wardrobe solution. Founded in 2001, it was created to fill the gap in the market for contemporary Indian ethnic wear in an organized retail format and is known for its "mix and match" concept. The brand, owned by TCNS Clothing Co. Ltd, now has over 300 stores nationally and internationally and also sells through its e-commerce platform.