Levi's is an American apparel company known for its iconic jeanswear, which originated as durable work pants for gold miners and has evolved into a global fashion brand. The company is a global leader in denim and also sells casual wear and accessories for men, women, and children under brands like Levi's, Dockers, and Beyond Yoga. Levi's represents a blend of classic American style, rugged individuality, and self-expression, recognized for its history of utility and innovation in fashion.