G-Star Raw is a premium denim brand founded in Amsterdam in 1989, known for its focus on raw, untreated denim and innovative designs like the first 3D-shaped jeans. The brand's core philosophy is "Hardcore Denim," which emphasizes craftsmanship, creativity, and a distinctive, rebellious approach to denim that elevates it to a sophisticated material. Beyond jeans, it offers a full range of complementary apparel and footwear for men and women.