80eighty is an e-commerce company that runs frequent, high-profile giveaways of luxury cars and cash prizes, often to winners who purchase its automotive-themed apparel or memberships. Winners are flown to their Salt Lake City, Utah, headquarters to receive their prize, and can either drive the vehicle home or have it shipped for free. The company began in a basement and has grown into a large operation that documents its growth and giveaways through video content.