5Kind is a UK-based clinical skincare company that specializes in natural products for muscle and joint relief, such as hemp creams and gels designed for active individuals. The brand focuses on using natural ingredients to create products for pain relief, muscle recovery, and skin conditioning, with a customer base including athletes, active seniors, and people seeking comfort from daily aches and pains. 5Kind also offers vegan options and products for other concerns like vaginal dryness.